Privacy Policy

This Privacy Policy explains how Viyolens (“we”, “us”, “our”), which operates the website viyolens.com (the “Site”), collects, uses and protects your personal data. We are committed to protecting your privacy and handling your data in line with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations (PECR).

1. The data we collect

Depending on how you use the Site, we may collect:

• Information you give us — for example your name and email address when you contact us, comment, subscribe to a newsletter, or otherwise submit a form.
• Technical and usage data — collected automatically, such as your IP address, browser type and version, device information, referring pages, the pages you view and the dates and times of your visits. This is done through server logs, cookies and similar technologies.
• Cookie and analytics data — see our Cookie Policy for details of the cookies we use and how you can control them.

2. How and why we use your data (legal bases)

We only use your personal data where the law allows us to. The most common legal bases we rely on are:

• Consent — for non-essential cookies, analytics, advertising and any marketing emails. You can withdraw consent at any time.
• Legitimate interests — to operate, secure, maintain and improve the Site, understand how it is used, and respond to your enquiries, provided your rights do not override those interests.
• Legal obligation — where we must process data to comply with the law.

We use the data to provide and improve the Site, respond to your messages, keep the Site secure and prevent abuse, measure audience and performance, and (where you have consented) show relevant advertising and send newsletters.

3. Cookies, analytics and advertising

We use cookies and similar technologies. Non-essential cookies — including analytics and advertising cookies — are only set after you consent through our cookie banner. We may use third-party services such as web analytics providers and advertising or affiliate networks, which may set their own cookies and process data under their own privacy policies. Full details are in our Cookie Policy.

4. Who we share your data with

We do not sell your personal data. We may share it with:

• Service providers who host the Site, deliver email, provide analytics or serve advertising, acting on our instructions.
• Advertising and affiliate partners, where you have consented to advertising cookies.
• Authorities or third parties where required by law, to protect our rights, or in connection with a business transfer.

5. International transfers

Some of our providers may process data outside the UK. Where they do, we take steps to ensure appropriate safeguards are in place, such as UK adequacy regulations or standard contractual clauses (the UK International Data Transfer Agreement or Addendum).

6. How long we keep your data

We keep personal data only for as long as necessary for the purposes described in this policy, to comply with our legal obligations, resolve disputes and enforce our agreements. Server logs and analytics data are retained for a limited period and then deleted or anonymised.

7. Your rights

Under UK data protection law you have the right to: access your data; have inaccurate data corrected; have your data erased; restrict or object to processing; data portability; and withdraw consent at any time. Where processing is based on consent, withdrawing it does not affect processing carried out beforehand.

To exercise any of these rights, email privacy@viyolens.com. If you are unhappy with how we handle your data, you can complain to the ICO at ico.org.uk.

8. Security

We use appropriate technical and organisational measures to protect your data. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

9. Children

The Site is intended for a general audience and is not directed at children under 13. We do not knowingly collect personal data from children under 13. If you believe a child has provided us with data, please contact us and we will delete it.

10. External links

The Site contains links to third-party websites. We are not responsible for the privacy practices or content of those sites, and we encourage you to read their privacy policies.

11. Changes to this policy

We may update this Privacy Policy from time to time. The “last updated” date at the top shows when it was last revised. Significant changes will be highlighted on the Site.

12. Contact us

For any questions about this policy or your data, email privacy@viyolens.com.